
JULY
Artistic and musical month
July's activities begin with a dedicated guided tour of historic architecture, romantic 19th-century gardens, ponds, vintage carriages, and the permanent bibliographic exhibition on the brothers Marcellino and Giuseppe Roda.
The month takes on an artistic and musical character : the Park opens up to performances, sound atmospheres and cultural meetings, enriched by the presence of vintage cars that add a touch of vintage elegance to the landscape.
Reservations required within 24 hours by writing to:
v illa.magnani.sanpaolocervo@gmail.com
Reduced rate for visitors with disabilities, children up to 12 years old, and guests who have already participated in activities or guided tours of the Park during the 2026 summer season.
Total duration of the experience: 2–3 hours, variable depending on the proposed activity.
Note : In case of bad weather, some activities may be rescheduled.

Giovanni Magnani and his Villa in Bürsch
Special guided tour with historical reenactors from the "Le Vie del Tempo" association
Saturday, July 4, 11:00 a.m. and 4:00 p.m.
Value of the experience: 30 euros
Reduced: 20 euros
The experience will begin with an exclusive guided tour that will lead visitors through the 19th-century park of Villa Magnani. Strolling through shaded paths, statues, and centuries-old trees, visitors will admire the authentic beauty of a historic garden deeply rooted in the landscape of the Cervo Valley.
Following this, the Le Vie del Tempo association will bring to life the fascinating glimpses of 19th-century daily life. The public will be transported back in time to the days when the Villa was inhabited by Giovanni Magnani and the park was taking shape thanks to the work of the renowned royal gardeners Marcellino and Giuseppe Roda. Figures in meticulously detailed historical costumes and a subtle period atmosphere will accompany guests on a journey through history, nature, and memory.
The initiative is carried out in valuable collaboration with the Officine Ianós association, the Chocolate and Gianduja Museum of Turin, and the historic Pfatisch pastry shop.

Ville in Musica Festival
Angelo Gilardino Foundation - FAI Biella Delegation
" The Singing Wood – 3rd Edition"
Saturday, July 11, 4:00 pm guided tour of the Park, 5:30 pm Concert
For the first time, the FAI Biella Delegation opens the doors to the historic garden of Villa Magnani, a signature landscape designed by Marcellino and Giuseppe Roda, gardeners to the Savoy family and masters of 19th-century landscape art. A place where nature and silence create an intimate setting, perfect for music.
As part of the Ville in Musica Festival calendar, the park hosts the third edition of the Il legno che canta project, conceived by the Angelo Gilardino Association.
The afternoon will see soprano Lala Marielli perform together with guitarist Edoardo Tritto , in a sound dialogue immersed in the park.
The experience will begin at 4:00 pm with a guided tour dedicated to the history of the garden and the Rodas' landscape vision.
Following, from 5:30 pm, the concert curated by the Angelo Gilardino Academy of Advanced Studies.
Participation is only possible by reservation .
For easier access, we recommend parking in Balma or near the Asmara Restaurant , where FAI volunteers will accompany visitors along the pedestrian path to the Villa. Those wishing to reach the village of Magnani should note that parking is limited; a volunteer will be present at the former San Paolo Cervo Town Hall to provide helpful directions.
The initiative is organized by the FAI – Biella Delegation, in collaboration with the Angelo Gilardino Cultural and Musical Association .
For details, how to participate and reservations, please consult the official FAI website.
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AMSAP Historic Car and Motorcycle Show:
"From carriages to the present day" with the inauguration of the photographic exhibition "Once upon a time – Incarnation of a place" by Francesco Tori and Linda Zambolin
Sunday, July 19th,
10:30 am and 3:30 pm
Value of the experience: 30 euros
Reduced: 20 euros
On July 19th, Villa Magnani invites visitors to experience a day dedicated to landscape, heritage, and artistic reflection.
The activity opens with a guided tour of the park, where 19th-century avenues and architectural features introduce guests to the villa's atmosphere and its connection to the Cervo Valley.
The tour continues through the collection of vintage carriages and the exhibition dedicated to the Roda Brothers, offering a glimpse into the cultural and botanical history of the area.
From here, the tour opens onto the garden, where AMSAP (Auto e Moto Storiche Alto Piemonte) presents a curated selection of iconic 20th-century vehicles. Cars and motorcycles, symbols of eras and collective imaginations, interact with the quiet elegance of the villa's landscape, tracing the evolution of transportation from carriages to the present day.
This crossing between nature, craftsmanship and mechanical memory prepares visitors for the central moment of the day: the official inauguration of the photographic exhibition by Francesco Tori and Linda Zambolin. by Linda Zambolin and Francesco Tori.
Returning to the landscape of the Cervo Valley where the works were originally created, the exhibition brings together hand-colored photographs finished with layers of wax, giving each image a tactile and luminous presence. Shot amidst woods, rural dwellings, and pastoral paths, the works explore memory, presence, and the enduring connection between people and places. More than mere documentation, they invite contemplation—reflecting on the sense of belonging, the care of the land, and our connection to the natural world.
Earlier this year, the series was exhibited in El Nido, Los Angeles, where it found deep resonance despite its origins in a distant rural landscape.
Now, reunited with the environment that inspired it, Once Upon a Time – Incarnation of Place offers visitors the opportunity to encounter the works in direct dialogue with their birthplace.
Text by ©Victoria Chapman Curator of Once Upon a Time – Incarnation of Place in El Nido, Los Angeles (2026) Exhibition conceived, curated and organized by ©Victoria Chapman and El Nido Project.
The reduced rate applies to people with disabilities, children up to 12 years old, AMSAP members and visitors who have already participated in a guided tour or activity of the summer 2026 program.

THE BALLAD OF A PLACE — Photography, Music, and Memory at Villa Magnani Once Upon a Time – Incarnation of a Place – by Francesco Tori and Linda Zambolin with a musical performance by Anthony Cardella
Saturday, July 25, 4:00 PM
Value of the experience: 30 euros
Reduced: 20 euros
Guided Tour · Exhibitions · Concert
Music possesses a remarkable capacity to carry memory across time. Long after words have faded, a melody can summon places, emotions, and histories with extraordinary immediacy. It is through this relationship between sound and remembrance that pianist and composer Anthony Cardella approaches performance—not simply as interpretation, but as an act of discovery.
Before the concert, guests are invited to follow a guided tour through the park, the historic carriage collection, and the Fratelli Roda exhibition, continuing into the photographic show Once Upon a Time – Incarnation of Place, before concluding the experience with the musical performance. This progression through landscape, heritage, and visual memory prepares the ground for the listening that follows, allowing the entire afternoon to unfold as a single, continuous encounter with place.
Created within the landscape of Valle Cervo, Once Upon a Time – Incarnation of Place by Linda Zambolin and Francesco Tori is a meditation on place, memory, and our enduring relationship to the natural world. The artists work directly in the valley, among forests, stone houses, and pastoral paths, using photography not as mere documentation but as a way of distilling atmosphere. Each image is printed, then hand‑colored and finished with layers of wax, giving the surface a tactile, almost sculptural presence. This process softens contours, deepens tones, and creates a luminous veil, so that the photographs feel like objects of memory—fragile yet persistent, suspended between visibility and disappearance.
Rather than presenting a linear narrative, the series invites viewers into a slower rhythm of observation. Standing before these works, one is encouraged to pause, to notice small shifts of light and texture, and to sense the traces of human passage embedded in the landscape. The photographs become vessels of remembrance, holding both the intimacy of lived experience and the broader continuity of place.
Presented earlier this year at El Nido in Los Angeles, the exhibition resonated deeply with audiences despite the distance from its place of origin. Visitors were drawn into the stillness and mystery held within the images, responding to universal themes of dwelling, belonging, and the search for connection. Now, reunited with the landscape that inspired it, the series returns to Villa Magnani, where the surrounding hills, forests, and rural traces echo the scenes depicted in the work. Here, image and landscape meet once again, offering a meditation on memory, presence, and the enduring spirit of place.
On July 25, 2026, Cardella presents a program at Villa Magnani centered on Frédéric Chopin’s Ballades, with a special addition to the program for one night only that connects Chopin’s music to the ancient scores housed at Villa Magnani—works that transform memory, lyricism, drama, and imagination into deeply expressive musical journeys. Rather than telling a single story, they invite listeners into a space where personal reflection and emotional experience become part of the music itself.
Cardella’s approach is distinguished by thoughtful inquiry and careful attention to the architecture of each work. His performances seek not merely to reproduce the score but to reveal the relationships between structure, silence, gesture, and expression. Technical mastery serves a larger purpose: creating space for sustained listening and contemplation.
The program includes a selection of early Italian Mazurkas performed on one of Villa Magnani’s historic pianos. These pieces, performed alongside selected Chopin Mazurkas, can only be heard exclusively on July 25th at Villa Magnani. This rare opportunity creates a dialogue between performer, instrument, architecture, and history, allowing the villa itself to become an active participant in the musical experience.
Event conceived, curated, and organized by ©Victoria Chapman, Curator of Once Upon a Time – Incarnation of Place at El Nido, Los Angeles (2026), accompanied by her curatorial statement written for Once Upon a Time: Embodiment of a Place by Francesco Tori and Linda Zambolin, and for the musical performance by Anthony Cardella.
Limited capacity — reservations available through the link below.

Lunch at La Bursch and Guided Tour of Villa Magnani Park
Sunday, July 19 – 12:30 pm
Between Villages and Villas
12:30 PM – Lunch at La Bursch A gastronomic experience in a refined setting immersed in the quiet of the village.
- Travel between La Bursch and Villa Magnani independently
3:30 PM – Guided tour of Villa Magnani After lunch, we will move to the Villa to visit the historic park designed by the Roda Brothers, gardeners to the House of Savoy.
The route includes:
– Roda Brothers Park, with an introduction to the history of the 19th-century garden
– Exhibition of vintage carriages
– Bibliographic exhibition dedicated to the historic gardens of the nineteenth century
– Exhibition of classic cars organized by AMSAP – Alto Piemonte Historic Cars and Motorcycles
– Opening of the photographic exhibition “Once Upon a Time – Incarnation of a Place”, by Archetipo Creativo, curated by Victoria Chapman – El Nido, Los Angeles (2026)
Information and reservations info@labursch.com
Tel. 333 6643508
Cost 80 euros per person, all included